How
to Absolutely Nail the Big 3
First, Develop
a Great Product...
Of The Big 3 (product,
site-selling, traffic-building), product is the most
controllable. You either have a good product or you don't. If your
product is poor, or wrong for the Web, you have two choices...
- Drop it and get a new one... a great
one.
- Improve it or reposition it so
that it's "right for the Web."
- website design and maintenance programs
Whatever you do, don't try
to get away with selling a bad product on the Web. First, it's just
not ethical. But also, your life will be a misery of e-mail bombs
and people spreading the word. And it just doesn't spread any faster
than on the Internet!
The enlarged 77-page volume on products
for the Web covers...
1) Great Products that SELL on the
Web
This discusses the highest potential products/product
categories. Topics include...
- The Best Digital &
Knowledge-Based Goods
- Hard Goods... Only Certain Kinds
- Where to find products?
- So What's Selling Now? And
what's not?
- website design and maintenance programs
2) 16-Point Product Evaluation
Checklist
Is your product appropriate for sale on the Web? How to
evaluate, and re-position, your products for Web-worthiness.
3) How to Develop Your Own Products
If you control your product, you control everything. (And if knowledge
is your product, learn how to develop an e-book... one that sells!)
4) Bad Products -- Why Bother?
With endless opportunities out there, why do it wrong? Repeat
sales are the key to success. You don't get repeat sales if you sell
bad products.
5) Setting the Price...
Your pricing decision can make or break you...
- How and Why to Price High
- How and Why to Price Low
6) How to Test A Product, Free!
Need a quick and free way to test-market your product on
the Web, free? Be sure before launching a full rollout.
7) Ways to scope out your competition!
How to get the dirt on competitors you know about... and gain insights
from competitors you don't know
about yet. Equally important, how to do it without tipping your
own hand. Plus, other business intelligence sources that help you
keep detailed tabs on your industry.
8) How to make yourself the product
-- an all-new topic
Do you run an affiliate site? A news, entertainment or
service site? Learn how to PREsell your visitors, convince
them of your judgement and value, and set up the sale without
jumping the gun.
And... what if you sell lots
of products? What if your site is a store?
New
Volume: If you have a storeful of products...
We've added a whole new resource
that the original edition didn't have... a completely new
volume, devoted to multi-product online stores.
The original book focused on sites
that sold one product. The new added volume focuses on
stores that sell website design and maintenance programs
"everything else"...
Whether you're selling any number
of items in a full-fledged online store, or marketing
them in an add-on part of your Web site, this essential
section will bring you right up to date on what every
store owner needs to know.
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Make
Your Site Sell!
|
Click Here For More Info
Selling Online 
