The
Current "Art" of Pricing Is
About to Become an Exact Science
Many marketers spend a lot of time
and money trying to find the perfect price -- and still can't be
scientifically sure that their first answer is correct.
That's true even with many large companies, and certainly the vast
majority of smaller web site sales .
Whether you're large or small, here
are some common pricing techniques you'll recognize...
- evaluating product features and
customer benefits
- marking up your cost of
production
- undercutting competitors' prices
- asking key customers
- getting feedback from
salespeople
- considering typical customers'
"disposable income"
- soliciting advice from
consultants, or business associates, whomever...
- web site sales
Sound familiar? Most companies mix
this "data" together, and somehow magically come up with "the
number."
But what does that number mean,
really? How do they know it's the perfect price... the
number that's going to maximize their profit?
The answer is... they don't.
For example, you could
undercut your competitor's price. But how do you know their
price was right? Or, what if you don't have direct
competition?
Use a spreadsheet? What numbers do
you plug in for customer response and resistance-to-price
variations? Your results are only as sharp as that unknown
customer perception. Why guess? After all...
Launching at half the price
could double your profit. Or maybe, pricing a few dollars higher
could add thousands straight to your bottom line.
The perfect price...
it's important enough to hire a pricing consultant. But
you'll need deep pockets. These specialists cost $5,000 to $15,000
-- some are even worth it! Let's say that you can afford
it... what's your cross-check? How do you know your expert "got
it right?"
At the other extreme, what if
you're working from home, introducing an e-book to a niche
market? A projected income of $20,000 a year might make you very
happy. But suppose the market is willing to pay more for your
book? Wouldn't $40,000 make you delirious?
Whoever you are, wouldn't it be
nice if you could have your own high-powered
consultant-in-a-box? A convenient source of definitive web site sales
insight, at your beck and call anytime... with the answers that can
give you that perfect price?
There had to be a better way...
a new, high-tech way that used the power of the Net.
"We sell on the Internet," Ken thought. "Our
customers buy on it."
"What if we totally automated, improved and fine-tuned
the traditional, offline pricing process by developing a perfect set
of questions (to ask customers) and by using the Internet to gather,
analyze and deliver the data (to merchants)?"
Research showed that no one else was doing this on the Net. So Ken
took that question to Dr. Carol Ann Dorn.
Dr. Dorn is a marketing web site sales and a consumer behavior
specialist in the Faculty of Management at McGill University's
prestigious business school in Montreal, Canada. She has spoken at
numerous international conferences on business, marketing and high
technology, served with several well-known high-technology
companies, and taught at a variety of high-ranked institutions.
MYSS!
takes advantage of the Web's interactivity to present a survey dynamically
-- different people see different variations. The presentation is
randomized and eliminates all web site sales
.
So the data is exceptionally accurate.
Click
Here For More Info
Selling Online 
