OK,
you've developed a great product. And let's assume for a moment
that you can attract targeted traffic to your site. What's the
difference between success and failure?...
...
your Web site! It's the "make it or break it" step.
MYSS!
2002 is jammed with battlefield-proven, deeply tested
strategies for making your site SELL!
No "shoulds" or "coulds" by authors who've never
sold a thing on the Web.
MYSS!
2002 works! It doesn't matter whether you work at
Microsoft or out of your clothes closet while in your pajamas, this
book will drive your site's sales power. It will
convert visitors into buyers.
MYSS!
2002 covers it all... everything. Here are just a few
of the most important topics, expanded and
updated to include the best resources and data
from the field right now...
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How
to set your Most Wanted Response
Developing
Trust and Likeability
How
to write powerful, compelling sales copy, starting with your
biggest gun
Building
a tight, simple-to-use, easy-to-navigate site
Two
critical sales-builders -- designing testimonial and guarantee
pages that convince
Digital
fulfillment -- selling downloads such as e-books, reports, data,
music, with ease and security!
The
"how to" for other important sales-builders --
forms, music, graphics, javascript, FAQs, etc., etc., etc.
How
to structure an irresistible path to your "Closer
Page," and close that sale... NOW!
And
MYSS! 2002 doesn't stop once
you're about to get the order. Your relationship with your customer
is really just beginning. There's still so many other factors
to get "just right" if you want to grow your biz
into the "big leagues."
So,
to complete the job, you'll become expert in the ins and outs
of...
The
nuts and bolts of getting paid... includes detailed,
practical, in-the-trenches info on how to get a merchant credit card
account, get paid, and avoid chargebacks/frauds. Practical ways to
get paid without a merchant account. And how to take best products to sell online
without
getting taken.
Setting
backup responses -- always have a backup plan for getting the
order!
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How
to set up and run a newsletter single-handed... including
building the all-important quality
subscriber list
How
to constantly experiment your way to large sales increases --
includes a checklist for quadrupling your sales, no matter how much
you're selling now!
Using
"Power E-mail" to close the sale
The
critical secrets of great after-sales support. How to delight
your customers, so they rate you "10-out-of-10." Customer
Relationship Management software? Learn where to find best products to sell online
.
And why it's no substitute for building customer delight
by hand.
Simple,
cheap ways to automate and still stay personal... at the same
time!
Case-study
analysis of great sites that sell -- "borrow" from the
best!
Advice
from other entrepreneurs succeeding in the real world
Bottom
Line? When you finish reading this book, you will know
how to make your site SELL!
Naturally,
once you have a great product, and a super site that SELLS
that product, all that's best products to sell online
is
traffic-building. Easy, right? Nope!... but definitely "do-able"...
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Selling Online 
