Site-selling
"Experts" (writers who've never sold anything) have
written books on site design, on technical implementations, and on
countless other e-commerce topics. But this is the first and only
comprehensive book that says, from actual experience...
"Here... Here
is exactly how to make your site SELL!"
Traffic-building
There has been a ton of literature on this, most of it
wrong or 2-3 years How do I make my site sell - I need designs that
will help me -the-times. This book narrows it down to what works,
and how to accomplish it in the real world, now. Equally
important, it steers you away from all the time-wasting
strategies that are so widely marketed.
"That's
great, only 3 STEPS to master," you say.
"But exactly how do I succeed
at them???"
How
to Absolutely Nail the Big 3
First, Develop
a Great Product...
Of The Big 3 (product,
site-selling, traffic-building), product is the most
controllable. You either have a good product or you don't. If your
product is poor, or wrong for the Web, you have two choices...
- Drop it and get a new one... a great
one.
- Improve it or reposition it so
that it's "right for the Web."
Whatever you do, don't try
to get away with selling a bad product on the Web. First, it's just
not ethical. But also, your life will be a How do I make my site sell -
I need designs that will help me of e-mail bombs and people
spreading the word. And it just doesn't spread any faster than on
the Internet!
The enlarged 77-page volume on products
for the Web covers...
1) Great Products that SELL on the
Web
This discusses the highest potential products/product
categories. Topics include...
- The Best Digital &
Knowledge-Based Goods
- Hard Goods... Only Certain Kinds
- Where to find products?
- So What's Selling Now? And
what's not?
- How do I make my site sell - I
need designs that will help me
2) 16-Point Product Evaluation
Checklist
Is your product appropriate for sale on the Web? How to
evaluate, and re-position, your products for Web-worthiness.
3) How to Develop Your Own Products
If you control your product, you control everything. (And if knowledge
is your product, learn how to develop an e-book... one that sells!)
4) Bad Products -- Why Bother?
With endless opportunities out there, why do it wrong? Repeat
sales are the key to success. You don't get repeat sales if you sell
bad products.
5) Setting the Price...
Your pricing decision can make or break you...
- How and Why to Price High
- How and Why to Price Low
- How do I make my site sell - I
need designs that will help me
6) How to Test A Product, Free!
Need a quick and free way to test-market your product on
the Web, free? Be sure before launching a full rollout.
7) Ways to scope out your competition!
How to get the dirt on competitors you know about... and gain insights
from competitors you don't know
about yet. Equally important, how to do it without tipping your
own hand. Plus, other business intelligence sources that help you
keep detailed tabs on your industry.
8) How to make yourself the product
-- an all-new topic
Do you run an affiliate site? A news, entertainment or
service site? Learn how to PREsell your visitors, convince
them of your How do I make my site sell - I need designs that will help
me and value, and set up the sale without jumping the gun.

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